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All the Perl that's Practical to Extract and Report

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  • The biggest argument against the "single digit market share" myth I've come across is simple deconstruction of that oft-cited yet meaningless statistic.

    The single digit market share is based on sales volume. In terms of units shipped, Macs make up a small share of sales in any given period. But that's not particularly interesting. Some better questions are, "so what?", and "what's different about Macs and Mac buyers?" (For example, many have argued that Mac users buy machines less frequently than PC users, and user their machines much longer than PC users do. So there is less churn to drive Apple's sales compared to, say, Dell, as reflected by this 2% stat.)

    The only number that's really useful is the size of the market for Macs, not the percentage of Mac sales as measured by the total number of Mac+PC sales. Since we can't measure the one, we measure the other as a best guess. But that's like measuring lines of source code as a proxy to measure code complexity. Sure, there may be a relationship there, but it's tangential at best.