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It's marketing, bud... (Score:2, Funny)
The mascot may have been a fox in the past, but has to change after some period of time to keep peoples attention. And a big fat animated hippo likely has the necessary blend of amusing, cute, and non-threatening characteristics that the marketroids so need to reach the vast (intellectually-)unwashed masses.
Would you believe that I'm married to a Marketting Analyst, and have had to tone down my anti-marketing rant substantially? {grin}
Re:It's marketing, bud... (Score:1)
The sacrifices we make for love...and hot meals, among other things.
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