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Perception is Reality (Score:2)
I don't think companies invest in finding out why is their perception bad. They invest in changing it.
I think Perl needs someone with a marketing hat. Someone who has this as a paid job. One of the first things she should do is to find out what is really
Re: (Score:2)
Steve Yegge covered these points at OSCon a few years back.
The root problem is that geeks don't do marketing well, don't respect marketing, even when marketing is the most important thing we can do for ourselves and our projects. (It's been a while since I listened to his talk, so my memory is fuzzy here.)
One of the interesting points he made is that GTE (the phone company) had a very bad reputation among its customers and in its service area. They conducted a poll to see what it would take to improve
Re: (Score:2)
I wrote a bit more on my blog about Perception is Reality [szabgab.com] but basically you responded to that one too.
Re:Perception is Reality (Score:2)
Great blog entry. Loved the Nescafé points.
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