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Digital radio
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several minutes ago. We don't need no stinkin' tactical nukes.
(By the way, do you have change for 10 million people?) --lwall
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Digital Broadcasting (Score:2)
The main point of digital radio seems to be that you can get more channels in the same amount of bandwidth. This means that you'll get things like displays that tell you what program you're listening to and what piece of music is playing. There will also probably be some kind of two-way communication so you can give instant feedback on polls and that kind of thing.
Digital radio is really the poor relation of digital TV. And that industry is growing fast. I know very few people who don't have access to digi
Re:Digital Broadcasting (Score:2)
Both are pretty comparable: $10-$15/month for access, and something along the lines of 100-200 channels with better reception and no dropped signals. The only hiccup at the moment is that the two "stations" need dedicated hardware -- you can't subscribe to Sirius if you have a tuner that only picks up XM. (This should be solved in a few years' time when you can listen to *both* transmissions). Oh, and one will have commercials, and the other will be commercial free I think.
The target audience here is primarily drivers who are tired with the commercialized formats being foisted upon the populace today. That means that for $10/month, you can listen to the all-hip-hop, the all-jazz, or the all-talk-radio stations you enjoy and ignore the rest -- and never drop the signal as you drive from middle-of-nowhere-ME to middle-of-nowhere-WA.
Oh, and add some buzzwords about targeted marketing and you've got the picture in a nutshell.
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