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How about what not to do? (Score:1)
Don't do anything that the following three (in reality two) products do: Microsoft CMS, Vignette, Epicentric (now owned by Vignette).
Don't try to box the developer's / Content Editor's (if existing) in. I.e. Don't allow Content Editor's to write HTML. And if they have to write HTML don't offer any edit boxes that write HTML for them.
Keep the structure dynamic and allow for a sudden change in design concepts.
Btw. The above is almost impossible... I konw this because I had to work with all the evil CMSs and with their mis-use. Do your best to allow for dynamic and fast development and you are on my good side. ;)
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