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Don't lie to your audience (Score:1)
Unfortunately, I've seen far too many talks that go for titles that a riddled with taglines, or are outright falsities. I can only gather this is done because of a lack of confidence on the part of the speaker.
Sometimes you can make more people come to your talk this way, but they'll just hate you for making you waste their time.
Also, you should try to reserve snappy funny-sounding titles for talks that are ACTUALLY funny (or a