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Don't lie to your audience (Score:1)
Unfortunately, I've seen far too many talks that go for titles that a riddled with taglines, or are outright falsities. I can only gather this is done because of a lack of confidence on the part of the speaker.
Sometimes you can make more people come to your talk this way, but they'll just hate you for making you waste their time.
Also, you should try to reserve snappy funny-sounding titles for talks that are ACTUALLY funny (or at least an attempt to be funny).
Looking at a title like "Presentation Aikido" or "Nothing Can Possibly Go Wrong" makes it pretty clear this isn't a dry technical discussion.
If you are talking on a specific subject, that is technical in nature, go for clarity. If you must inject humour or intrigue, try to do so peripherally. For example, "Parsing, Analyzing and Manipulating Perl (without perl)" or "Making NFS Suck Faster".
Both of those say EXACTLY what the talk is about, but inject a little intrigue and make people want to go see it more.
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