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The customer is always useful. (Score:1)
As an aside, I think this touches on the biggest mistake people make about large-scale, first-world markets: that they are driven by some sort of diverse consumer tastes. In fact, it is just the opposite. For breakfast cereal, clothing, toothpaste, and many other things, there isn't a difference that makes a difference between the possible options. However, one of them is most profitable to produce, and efficiencies of scale make this option even cheaper. So consumers are told that they prefer whatever is cheapest to produce, and they happily "choose" and consume it. Why do wild animals spread into new ecosystems, while herds stick together?
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Yes. This has been spelled out in the fascinating book:
Adam's Curse
Bryan Sykes
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Eg: Top of page 295
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