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Journal of rob_au (1845)

Wednesday February 11, 2004
04:59 AM

Stupid advertising

[ #17354 ]
I don't get why a radio station called "FOX FM" is using a big, fat animated hippopotamus in their current round of television advertising. There must be something wrong with me ...
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  • They are djs being advised by admen. None of them can spell.

  • It's marketing, bud.

    The mascot may have been a fox in the past, but has to change after some period of time to keep peoples attention. And a big fat animated hippo likely has the necessary blend of amusing, cute, and non-threatening characteristics that the marketroids so need to reach the vast (intellectually-)unwashed masses.

    Would you believe that I'm married to a Marketting Analyst, and have had to tone down my anti-marketing rant substantially? {grin}