A few years ago, I received a plain brown box in the mail. It came from my ISP, Speakeasy, and contained a nice Speakeasy-branded mug. There was nothing else in the box, and no explanation as to why I'd been sent the mug. I logged into their IRC servers and asked about it. I found my logs of this conversation today while looking for something else:
----- IRC log started Tue Sep 24 18:05:02 2002 -----
 *** acestus has joined #speakeasy (~firstname.lastname@example.org)
 <acestus> So, Speakeasy sent me a mug. WTF?
 <@das_runt-xXY> you don't like mugs?
 <acestus> I do, actually. They give me somewhere to put my oatmeal.
 <acestus> but... I can find no info on why mugs were distributed!
 <@das_runt-xXY> we just love you.
 <@das_runt-xXY> isn't that enough?
 <chem> my friend informs me
 <chem> we can get speakeasy dsl here
 <chem> in NC
 <chem> anyone have it here?
 <@das_runt-xXY> chem, are you interested in ordering speakeasy dsl?
 <chem> yes
 <chem> but
 <chem> i want to know if its going to be faster than roadrunner
 <chem> my current isp
 *** acestus has Speakeasy DSL.
 <acestus> It is The Ruleage.
 <acestus> They, like, send you mugs and stuff.
----- IRC log ended Tue Sep 24 19:12:19 2002 -----