a news story the other day about the Charleston Riverdogs, a minor league baseball team, having "Nobody Night". Nobody will be allowed into the stadium until after the 5th inning. Why? Because the owner, Mike Veeck, son of former White Sox owner Bill Veeck (no stranger to goofy promotions), wants to set the record for lowest attendance at zero.
All I could think of was that somewhere, there's a record-keeping application that's going to fail. It'll say "Error: 0 is not a valid value for the attendance field", even though it most definitely is valid.