Multibuys and bundles have long been a way of presenting the customer with the percieved gain in exchange for raising funds for a particular product. I found myself approaching a deal from a different perspective this morning though.
I popped into a newsagent to grab myself a copy of one of my favorite magazines, and a bottle of coke. The bottle of coke came in at £1.19 ( ouch ) and the magazine came in at £3.40, giving a pocket damaging total of £4.59.
On my way to the cashier, I noticed that they had an offer on, buy a newspaper, get the coke for half price. I asked the cashier what the cheapest paper they had was, and they replied that it was the star at 20p, giving me a 40p (ish) saving on the total price, as the coke was lowered to the 60p mark, bringing the total down to £4.19
The cashier then suggested, that if I bought the times for 60p then I would get a further discount, as the coke would now be free, and I would get an additional 40p off the cost of my magazine. So, taking them by their word, I did so, and the total went down to £3.79 - a further gain of 40p, as the cost of the times cancelled out the saving on the coke.
Tommorow I'm tempted to see if I can get a free coke with two copies of the daily star for 40p.