I can't speak for ORA management, but I feel like the boom days of computer publishing are gone for good. The 90s Internet boom raised demand for books on Perl, PHP, Unix, and so on. But now that the world has realized that not every service can and should be delivered through the Internet, e-commerce expectations and implementations are being scaled way back, the whole computer industry is going to shrink again.
The next economic boom might come from nanotech, from biotech, from the military, or from somewhere else. I don't know. What I am pretty sure of is that it's not going to come from PHP, Perl, Unix, or any of the things we're currently strong in. It's a depressing thought, but I just can't see the future being any brighter.
I can't see us ever ceasing to publish Perl books. But we might be pickier about what we take on. And we might be a smaller company in a year's time. About the only consolation to be had is that it's not like anyone else in the industry is doing better.
That's the grim news. What's good? I think I still have a job
Now, back to the PHP book