Every bloody marketing report makes me feel this way. So I avoid them for as long as possible. But this one is due today.
Wow, insight time--my work ethic hasn't really changed since university, when I would let work go until deadlines all the time. How crushing that in almost ten years I've learned nothing. Oh well, back to the hell that is copy
--Nat
But you have! (Score:2)
c'mon gnat (Score:2)
You're an awesome bullshit artist who is capable of blowing sunshine up the darkest arse...I have confidence that you will write the most fawning prose for the PHP book. Just download some porn and have at it! :)
Re:c'mon gnat (Score:2)
It only took me an HOUR to write this shit. Here's what I came up with for the 150 word text (yes yes, it's 155, eat me).
Re:c'mon gnat (Score:4, Funny)
Just say "PHP: Porn Hooters and Poontang. What every programmer cannot ever have too much of!" Watch it fly off the shelves! ;)
Copy is hard...read more yuppie catalogs to get such gems like "Mug comes equipped with a handle designed to keep the mug cold and your hand warm"...holy cow man, a mug with a handle! I need 12 of those!
In all honesty, it reads like you're stretching as the Crate and Barrel copy above. Why do people like PHP and why would they bother buying the book? I'm interested in the book because I've taken a shine recently to a PHP photo gallery application. So, the mug comes with a handle engineered for my hand...does it do anything else?
and yes, the bs artist comment was something of a compliment :)
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Re:c'mon gnat (Score:1)
Re:c'mon gnat (Score:2)
I'm just hamstrung because I can't say "this book is better than all the others because the others just wave their hands at what a function does, whereas we describe all the parameters, all the return codes, above and beyond the online PHP documentation, *and* we help you select the right function from a bewildering number of choices". Apparently it's poor form to say
Marketing Copy (Score:1)
Someone suckered me into doing that for the Slash book, by dangling some limpid prose and daring me to edit it. It wasn't that bad. Maybe I'm a sunshine artist.
Having reviewed several books [wgz.org] in the past, it was easier to ask "Who should read this book?" and "What kind of information is the book supposed to cover?"
Of course, there's also a quote from Rob Malda [cmdrtaco.net], so you might not want to take my advice.