So PricewaterhouseCooper Consulting is changing its name to "Monday".
I couldn't make this up if I tried.
«Everyone is trying to be global, abstract, rootless, mysterious. Fewer and fewer businesses possess the self-confidence to stick up for their existing name and reputation. Their corporate monikers disguise the nature of what they do.»
«With wireless companies busy inventing new names for themselves to duck justly embarrassing reputations -- GTE/Bell Atlantic, no, Verizon; SBC/Bell South, no, Cingular -- the industry and its technology have all the reliability of someone fleeing a credit fraud charge.»