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TorgoX (1933)


"Il est beau comme la retractilité des serres des oiseaux rapaces [...] et surtout, comme la rencontre fortuite sur une table de dissection d'une machine à coudre et d'un parapluie !" -- Lautréamont

Journal of TorgoX (1933)

Wednesday June 26, 2002
02:09 PM


[ #5973 ]
Dear Log,

So PricewaterhouseCooper Consulting is changing its name to "Monday".

I couldn't make this up if I tried.

On the one hand, the sheer awfulness of the new name is getting them publicity -- on the other hand, it's all bad publicity. Yes, there is such a thing as bad press.

«Everyone is trying to be global, abstract, rootless, mysterious. Fewer and fewer businesses possess the self-confidence to stick up for their existing name and reputation. Their corporate monikers disguise the nature of what they do.»

--"Now we're pushing the envelope"

«With wireless companies busy inventing new names for themselves to duck justly embarrassing reputations -- GTE/Bell Atlantic, no, Verizon; SBC/Bell South, no, Cingular -- the industry and its technology have all the reliability of someone fleeing a credit fraud charge.»

--"WAP, Bam, No Thank You, Ma'am"

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  • that Accenture is thanking their lucky stars that Arthur Anderson required them to change their name back in 1999.

    To bring readers up to speed who might not be familiar with the story, some years ago, the IT Consulting arm of Arthur Anderson (the Accountancy that's in such hot water these days, ooops... Worldcom, another Anderson customer) was spun off as a totally separate company. Initially, the name was Anderson Consulting, but Arthur Anderson had something in the original spin-off agreement that they

  • When I first saw the story in the Register [], it claimed the new name was Monday: (with a colon stuck on the end). Makes Yahoo! and Guess? and all those other insane uses of punctuation in names (like use Perl;) look positively conventional. Fortunately the Register guys seem to have gotten it wrong.

    Of course, a couple of years ago we were talking about how ridiculous the new name PricewaterhouseCoopers was.