[after reading their brochures] I often wondered what many companies actually did, other than offering "business-critical innovative technical solutions from a fast-moving company''.
Reminds me of a story:
Once upon a time, I noted that at FOLDOC, people were looking for an entry on "Baan", and not finding it. So I tried writing one. I figured out that Baan was a company, so I ended up at their very expensive web site -- but could find no real information about what they actually did!
So I ended up drafting this entry:
<company> From Baan's corporate site: "The Baan Company is a leading provider of enterprise and inter-enterprise business software solutions. The company's family of products is designed to help corporations maintain a competitive advantage in the management of critical business processes by having a product architecture that lends itself to fast implementations and ease of change."
In other words, they make some kind of software that somehow results in the people who buy the software making money. Exactly how this works is apparently a closely guarded secret, somehow involving the magic words "enterprise resource planning" and "manufacturer resource planning".
Alas, at some point they wised up and added some text to their web site saying that they actually do -- altho it looks like they've taken it away now!