«UBIQUITY: Then how do you learn about an organization's innovation culture?
SCHRAGE: I learn about the organization's innovation culture as follows: I say that, when someone comes up with an idea you think is a good one and people say, "We can't do that because..." then whatever follows the words "we can't do that because..." is your innovation culture.
SCHRAGE: "We can't do that because Marketing wouldn't like it. Legal wouldn't let us. The CEO prefers to do these things this way. It's too expensive. We don't have the time. We'd have to work with organization X and we don't like organization X."
UBIQUITY: What turns people into such dolts?»