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TorgoX (1933)

TorgoX
  sburkeNO@SPAMcpan.org
http://search.cpan.org/~sburke/

"Il est beau comme la retractilité des serres des oiseaux rapaces [...] et surtout, comme la rencontre fortuite sur une table de dissection d'une machine à coudre et d'un parapluie !" -- Lautréamont

Journal of TorgoX (1933)

Wednesday November 17, 2004
03:50 AM

At first the signs

[ #21889 ]
Dear Log,

«Just as he was an Elk, a Booster, and a member of the Chamber of Commerce, just as the priests of the Presbyterian Church determined his every religious belief and the senators who controlled the Republican Party decided in little smoky rooms in Washington what he should think about disarmament, tariff, and Germany, so did the large national advertisers fix the surface of his life, fix what he believed to be his individuality. These standard advertised wares--toothpastes, socks, tires, cameras, instantaneous hot-water heaters--were his symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom.»

-- Babbitt, chapter 7