I've decided that the typographical flourish that we call smart quotes
( “double” or ‘single’ ) has got to go, simply because they're
more trouble than they're worth. Since they're more trouble than they're worth, people just want
to type the plain
" and have their word processor turn them
into smart quotes --
except, of course, that the word processor can't get it right all the time and when it's wrong, people rarely
notice, even people whose actual paying job it is to notice. Twice in the past week I've seen
a smart open-quote used when an apostrophe (which can never look like a little "6") should have
been there. Both times it was, in fact, the word «'round», and both times it was
spelled «‘round». This wouldn't have annoyed me except that one of the
times was in the Shocking Bad Hat Book by Jeffrey Zeldman; and not only is the Zeld Man
very twee about typography and design, he had pointed out at several points in the book that
’ was a "typographically correct" apostrophe.
So since you smart-alec kids just can't use smart quotes right, we're just going to have to use ' and " instead. We just can't have nice things!