That's a very very slick ad - most people would think that's part of a joke, but I bet that NetFlix paid for that.
Not that I'm totally naive about advertising, but I do believe it's wrong to devalue real content with integrated advertising... it will shortly "numb" audiences away from reading or viewing the content - basically what makes them audiences in the first place. I know companies have to make money and advertisers have to get audiences to spend money on the companies they represent, but I believe there should be a sacred ground.
If they keep at it, it's going to be interesting to see the evolution of "content"... the public will demand it and it will exist in one form or fashion.
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