This blog post makes Mojolicious::Lite look very interesting. The fact that it has no dependencies makes it even more compelling. It's the sort of thing one could more easily attract new developers with. Can you imagine rewriting my old CGI course with something like this? Or maybe a way to introduce new users to Perl? There are many excellent Perl frameworks out there which I would, nonetheless, hesitate to start new users on. Just trying to set up CPAN can be difficult for them; working through even one test failure is often too much. For people who want to jump in and learn "Web programming", though, this might work.
See what happened? Sebastian was trying to communicate the benefits of his software to a potential consumer and it piqued my curiosity. You know what that's called? Marketing. It may have a different end goals and customers, but it's still marketing.
Yes, folks, blog posts are often marketing, whether deliberate or not. If you blog about your breakfast, it's probably not marketing, but if you're a chef, it might very well be. Marketing is not something you can discreetly identify. Heck, I've lived for quite some time with someone who has directed marketing at a number of companies around the world. One of my best friends used to do marketing for Waggener Edstrom, Microsoft's PR firm (or maybe former firm. Don't know). While I'm hardly an expert in marketing, I've been amazed at a lot of the clever stuff they've come up with and it's a far, far cry from the "waste of time" that some people are calling it.
Marketing isn't just ads. It's not just articles in newspapers. It's not just viral videos. It's not just guys walking around in crazy costumes handing out leaflets. It's also people touting their latest Web framework in their blogs. It's people teaching classes about Perl 5. It's people giving talks at users groups about software testing. It's word of mouth. It's anything you want it to be, so long as you connect producers and consumers and get your message out there. I find it hilarious that many of the people decrying marketing are, in fact, marketing themselves (even though they don't know it).