I don't understand what it is that makes people's minds break down when it comes to writing a "help wanted" ad. While I was still job hunting, I read a lot of ads and while I wouldn't automatically dismiss anyone, I learned quickly that companies that use the term "world class" usually aren't. I particularly appreciated "work on the cutting edge of technology" being used as a euphemism for "we just learned DBI.pm". And need I say anything about companies that promise to "revolutionize" anything? Admittedly, there are some companies for whom the above descriptions might be accurate. They're names can usually fit on a sticky note. In bold, block letters.
Sometimes the job requirements are pretty astounding. One ad read something along the lines of "applicant must be able to work well with others in a productive environment". Well, as my last company demonstrated, I work well with others but we never actually seemed to produce anything. I don't think I want that on my resume even if it's not my fault that we only had two programmers on a project requiring six.
If you're writing an ad, here are some tips:
Finally, one thing that I can't understand are ads that look something like this:
This is an entry level position.
Yeah, we all stumble across variations of that one. The ad lists tons of buzzwords that I must know, but states either that it's a junior position or pays like a junior position. Naturally, when the interview comes, I find out that many if not most of "requirements" are "nice to haves".
Keep the HR department (or HR attitudes) away from technical help wanted ads. They don't know how to write them, they make your company look silly and what's worse, they run the risk of scaring off (or turning away) applicants who are not buzzword compliant.