Reports are popping up all over that the major record companies are cautiously gearing up to sell music in MP3 format, without any DRM (anti-copying) technology. This was the buzz at the recent Midem conference, according to a New York Times story [… whose] headline is “Record Labels Contemplate Unrestricted Music” […]
But of course the industry won’t sell music “with no copying restrictions” or “unrestricted”. The mother of all copying restrictions – copyright law – will still apply […]
Why did the Times (and many commentators) mistake MP3 for “unrestricted”? Because the industry has created a conventional wisdom that (1) MP3 = lawless copying, (2) copyright is a dead letter unless backed by DRM, and (3) DRM successfully reduces copying. If you believe these things, then the fact that copyright still applies to MP3s is not even worth mentioning.
The industry will find these views particularly inconvenient when it is ready to sell MP3s. Having long argued that customers can’t be trusted with MP3s, the industry will have to ask the same customers to use MP3s responsibly. Having argued that DRM is necessary to its business – to the point of asking Congress for DRM mandates – it will now have to ask artists and investors to accept DRM-free sales.