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Allison (3003)

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Human (I think).

Journal of Allison (3003)

Tuesday November 05, 2002
12:28 PM

Think Original

[ #8771 ]
IBM ponders: Hmmm..."Think Different" is already taken, what could we make our slogan? I know, "Think"! Yeah, that's original.

I suppose Aretha Franklin will be singing their new theme song.

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  • IBM doesn't really want to be the home of innovation. Why bother with that? Let some other sucker take the risks while IBM pushes whichever commodity proves itself in the market place. At least Apple tries to introduce new stuff and often pays the price.

    It's all very sad, this lack of pioneering spirit in business. That's why I watch cartoons. That's where the real innovation is.

  • So, would Microsoft then take "Follow" ? :)
  • IBM has had the unofficial motto "Think" since... well, for a long time anyway. Definitely since before the PC, let alone Apple's slogan. I remember seeing pictures of IBM offices with "Think" on the walls in some pretty old photos.

    In fact, I always assumed that one of the appeals of "Think Different" was that it was a play on IBM's motto. I'm pretty sure it is the motive behind the name "Thinkpad", which predates Apple's oddly ungrammatical campaign.

    s/q/o/g to mail
    • On the basis of this note, I did a google search for "IBM think slogan". Would you believe IBM's used the slogan since the 1930s? According to their Marketing FAQ []:

      "Q: What is the origin of IBM's "THINK" motto?

      A: In December 1911, when future IBM Chairman Thomas J. Watson, Sr., managed the sales and advertising departments of the National Cash Register Company, he is reported to have said at a sales meeting: "The trouble with everyone of us is that we don't think enough. Thought has been the father of ev


      -DA []